Hey there! In this weeks blog, I will be chatting with you guys about building your personal and business brand on social media. I’ll also talk to you about how to make it work to your advantage.
How To Effectively Brand Yourself On Social Media
We all want to jump on social media with our business and become an overnight success… Unfortunately for most of us, that’s just not the case. However, I have created a list of tips for you that, if implemented correctly, will help you establish your brand with ease.
First things first, content is king and consistency is his queen!
If you want to be successful at anything in life, you must become disciplined and consistent. The same goes for your social media. By committing to being consistent and completing a series of small tasks (or smart choices) over a period of time, you will reap massive rewards (i.e. more followers, engagement, new customers, and referrals).
So let’s get into it!
If you are just starting out, this can take some time, so be patient with yourself. Remember that who you are offline, is who you should be online. Personal branding is all about how you present yourself. You need to make sure that you are always clear on who you are, what you do, what your product is. If you are not authentic, people will see that. Be as genuine as possible.
Think about your unique selling proposition. What is it about you and your product that makes you stand out from the crowd? What makes you different from the person next to you? Think about what is it that you want to convey about your business.
For me personally, I’m a mom who loves marketing and helping people. I’m dedicated to giving small business owners their time back by helping them with their social media. I also take the visions that they have for their business and work with them to make those visions a reality. I have over 12 years of administrative experience and a degree in marketing. Also, I have taken several digital marketing courses since to hone my skill set.
Once you have figured out your unique selling proposition, you will want to adjust your message and tailor it to your audience that you are speaking to (i.e. your target market).
Choose the Right Platform for Your Audience
Once you have a clear idea of your brand and who your target market is, it is time to decide which social media platform will work best for you, your business and the product or service you are selling.
If your business is centered around working with other businesses then LinkedIn would probably be your best option. If you are more into graphic design, Instagram would be a great platform for you. Are you blogging? Use Pinterest. Those who coach may find that Facebook is the best platform for their target market. Whichever platform you choose to go with, you will want to make sure that your profile is aesthetically pleasing and attracts the right type of customer.
Visual Branding is Everything!
Visual branding is everything when creating your brand. It conveys a level of trust with your customers that shows who you are and what you do. You will want to use the same graphics across all of your social media channels to create consistency and brand recognition over time. For example, I have my logo as my header on each of my profiles as well as the same profile picture. I have also created a template to promote my blogs; the image that is shown at the top of each blog is the same image that is used to promote on Instagram, Facebook, Twitter, LinkedIn and soon Pinterest.
As you are creating your graphics to share on social media, you will want to make sure that you are being consistent with your designs. Here are a few quick tips to help with creating consistent designs:
- The images that you choose should be clean and crisp. Avoid using blurry, poor-lit photos.
- Choose a color palette for your brand and run with it.
- Don’t have a color palette yet? No problem! I recommend jumping on Pinterest and typing in “color scheme” or “color palette” into the search bar. Look through the different pins to see what sticks out to you.
- Create a board and save all of your favorite color combos, images, fonts, and textures. After you have pinned a good number of images, take a break.
- Once you come back to the images, I want you to think about this… Out of your saved images, which images stick out the most to you and catch your eye? From there, you will be able to narrow them down and choose your final color palette.
- Do not let this overwhelm you or spend a ton of time on it. While the color choices are important, your first choice is most likely your best choice and the one you should go with.
- Once you have your colors and fonts (2 to 3) chosen, you will want to choose one or two filters for your images. I have tried to keep my choices close to my color palette.
Create templates for your posts. By doing this you are keeping your fonts, colors, and designs consistent. Over time this will build your brand recognition.
A final component to building your visual brand is to implement video. This could be as simple as an Instagram story, a Facebook lives or as much as a full-blown YouTube channel. Video marketing has the highest conversion rates of any type marketing today and it is easy to see why. A video shows the person behind the brand and makes it easier for their target market to connect with them. Video is not something that you need to do every day, but it is something that you should consider adding to your weekly routine.
Develop Your Voice, But Keep It Simple
As you are creating your branding strategy, your personality should come out and be reflected in any and all communications that come from your business. You want to be as authentic as possible. If you are trying to be or sound like someone/something you aren’t, people are going to see that. They will not take you seriously, and you will have a hard time building and maintaining a relationship with them.
Not only is it important to be authentic, but you also want to be honest with your customers. Speak to them in a way that they can understand and will connect with them. Feel free to use references and lingo if it works with your audience and rolls off the tongue naturally.
As I mentioned before, content is king and consistency is his queen. If you want to stay fresh in the minds of those following you on social media, you need to be consistently posting so they will see your content.
The number of times you post per day or week will depend strictly on your target market. In some industries, you should only post a few times a week, while in others, it is a few times a day. I would recommend using a third party scheduler such as HootSuite, Tailwind or Buffer (there are so many more out there, check them out and see what works best for you) to schedule your content. Utilizing these publishing tools will allow you to schedule and post content when your followers are most active on your chosen platform. Posting when followers are most active will increase your chances of your content being seen.
In the world that we live in today where everyone is racing to 10k followers on Instagram for the swipe up option, it is easy to get lost in the shuffle. However, by continually posting great organic content, engaging with your followers and building those relationships, you will begin to see your brand grow.
Maximize The Content In The bio Section Of Your Profile
The bio is the first thing I check out when I’m looking at a new social media account. Yes, of course, I enjoy looking at the photos, blog posts, tweets, etc. But the bio tells me what I need to know about the person/business. It tells me what kind of business are they in, if they have a website, and is this someone I may consider working with in the future? So much can be learned from that little bit of real estate on your profile. Avoid filling it up with emoji’s, hashtags or motivational quotes. People don’t care about that.
They want to know about you.
Make Connections And Provide Engagement
Social media is a wonderful thing. It brings people from all different walks of life together. We are able to connect and build relationships from all over the world.
One great way to grow your brand is to connect with influencers in your industry. These are people who are active and engage on social media; they are able to get topics trending and they have a ton of expertise in their field. Use these connections to leverage and grow your own business. Having an influencer mention your brand can really help elevate your business as they tend to carry a lot of weight.
Engaging with your followers is just as, if not more important than posting the content itself. Remain patient and respond to everything. People want to know that they are being heard.
Remember that in the beginning you’re testing and mastering your craft. You are trying to figure out what your brand is and how you want to convey your message. This comes with time. The brand evolves with you, it will grow as you gain experience. Learn to do a few things well, be consistent and give it time. You are sure to see success.